brand strategy, video storytelling, visual design, motion graphics

Poke

Motion graphics video clip introducing the new product of Koni, a popular sushi restaurant chain in Brazil. The ‘Poke’ dish consists of raw fish salad served as an appetizer or main course in Hawaiian cuisine. In order to express the Hawaiian tropicality, which matches perfectly with the summer vibes of Rio, the project was developed with focus on bright colors and with the fresh spirit of the city.

The video was done collaboratively at HULA studio.