facilitation, design research, strategy, prototyping
Illumine Workshop
Designing a workshop that ignites Illumine’s goal of being the most trusted resource for wellness information
Project developed at IIT Institute of Design
m o r e d e t a i l s c o m i n g s o o n !
Illumine is a wellness lifestyle media platform that came to ID looking for inspiration in how to design its new wellness guide. Through our research, we helped Illumine abstract up to realize that more than designing a new guide, they desire to build a strategy that helps them become the must trusted resource for wellness information. After this reframing, we developed and implemented a 3-hour workshop to unearth insights and concepts around the question: how might Illumine become the most trusted resources for fitness & wellness information?
We led participants through a workshop that explored each stage of the design cycle, in order to deliver actionable insights and concepts for Illumine to build upon.
CLIMATE SETTER
We introduced our 8 workshop participants to Illumine through a breathing exercise climate setter, led by Illumine’s CEO, to quickly immerse participants into the brand and an important aspect of their company values.